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Consumer behaviour
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ECONIS (ZBW)
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Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi
;
Li, Weiwei
;
Teng, Lefa
;
Lu, Taihong
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
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2
Influence of two modes of intergenerational communication on brand equity
Cai, Yuanyuan
;
Zhao, Guangzhi
;
He, Jiaxun
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 553-560
Persistent link: https://www.econbiz.de/10010496182
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3
The co-evolution of knowledge management and business model transformation in the post-COVID-19 era : insights based on Chinese e-commerce companies
Li, Honglei
;
Hu, Qianqian
;
Zhao, Guangzhi
;
Li, Bin
- In:
Journal of knowledge management
26
(
2022
)
5
,
pp. 1113-1123
Persistent link: https://www.econbiz.de/10013380907
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