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Effects of superstitious beliefs on consumer novelty seeking and independent judgment making : evidence from China
Hernandez, Monica D.
;
Wang, Yong Jian
;
Minor, Michael
; …
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 424-435
Persistent link: https://www.econbiz.de/10003789906
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2
Modeling the indicators of purchasing behavior toward counterfeits : an exploratory study in China
Chapa, Sindy
;
Hernandez, Monica D.
- In:
Global consumer behavior
,
(pp. 263-273)
.
2007
Persistent link: https://www.econbiz.de/10003502547
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