Modeling the indicators of purchasing behavior toward counterfeits : an exploratory study in China
Year of publication: |
2007
|
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Authors: | Chapa, Sindy ; Hernandez, Monica D. |
Published in: |
Global consumer behavior. - London [u.a.] : ISTE, ISBN 978-1-905209-63-7. - 2007, p. 263-273
|
Subject: | Globalisierung | Globalization | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | China |
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