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As time goes by ... maintaining longitudinal satisfaction: a perspective of hedonic adaptation

Ying, Yu; Jing, Fengjie; Nguyen, Bang; Chen, Junsong - In: Journal of Services Marketing 30 (2016) 1, pp. 63-74

Purpose The purpose of this paper is to improve our understanding of how firms can maintain longitudinal satisfaction. Previous research on longitudinal satisfaction demonstrates that the product attributes weight on satisfaction shifts over time. However, the existing literature lacks an...

Persistent link: https://www.econbiz.de/10014906121