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Demystifying cultural differences in country-of-origin effects : exploring the moderating roles of product type, consumption context, and involvement

Sharma, Piyush - In: Journal of international consumer marketing 23 (2011) 5, pp. 344-364

Persistent link: https://www.econbiz.de/10009383484

Cultural influences on consumer ethnocentrism : a multi-country investigation

Sharma, Piyush - In: Journal of euromarketing 19 (2010) 2/3, pp. 175-196

Persistent link: https://www.econbiz.de/10009384431

Country of origin effects in developed and emerging markets : exploring the contrasting roles of materialism and value consciousness

Sharma, Piyush - In: Journal of international business studies : JIBS ; an … 42 (2011) 2, pp. 285-306

Persistent link: https://www.econbiz.de/10008909561

Differences in the impact of R&D intensity and R&D internationalization on firm performance – Mediating role of innovation performance

Leung, Tak Yan; Sharma, Piyush - In: Journal of business research : JBR 131 (2021), pp. 81-91

Persistent link: https://www.econbiz.de/10012544940

Adopting big data to create an "outside-in" global perspective of Guanxi

Lee, Liane W. Y.; Sharma, Piyush; Barnes, Bradley R. - In: Journal of business research : JBR 139 (2022), pp. 614-628

Persistent link: https://www.econbiz.de/10013194234

Managing customer relationships in the emerging markets : guanxi as a driver of Chinese customer loyalty

Lee, Liane W. Y.; Tang, Yiming; Yip, Leslie S. C.; … - In: Journal of business research : JBR 86 (2018), pp. 356-365

Persistent link: https://www.econbiz.de/10011855359

Impact of political connections on Chinese export firms' performance – Lessons for other emerging markets

Sharma, Piyush; Cheng, Louis T. W.; Leung, Tak Yan - In: Journal of business research : JBR 106 (2020), pp. 24-34

Persistent link: https://www.econbiz.de/10012158315

Mediating role of cultural values in the impact of ethical ideologies on Chinese consumers' ethical judgments

Chan, Ricky Y. K.; Sharma, Piyush; Alqahtani, Abdulaziz; … - In: Journal of business ethics : JBE 191 (2024) 4, pp. 865-884

This paper develops and tests a new conceptual model incorporating the indirect impact of two ethical ideologies (idealism and relativism) on Chinese consumers' ethical judgments under four ethically problematic consumption situations (active benefit, passive benefit, deceptive practice, and...

Persistent link: https://www.econbiz.de/10014637275