Purpose – The purpose of this study is to introduce a conceptual framework for knowledge transfer between Chinese firms and universities around the world, based on a joint learning process. The transfer of knowledge is important to increase the innovative capabilities of Chinese firms by...

Purpose – The purpose of this study is to explore the strategies that companies could adopt to build a global brand during industry turbulence. CHALCO company was selected as a case study to conduct this research. Design/methodology/approach – A multi-faceted approach to data collection is...