Evidences of customer loyalty and its salient correlates from the Arab world
Year of publication: |
April-September 2018
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Authors: | Bhuian, Shahid N. ; Ahmed, Zafar U. ; Al-Azri, Hamed |
Published in: |
Journal of transnational management : the official journal of the International Management Development Association. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1547-5778, ZDB-ID 2207693-1. - Vol. 23.2018, 2/3, p. 98-118
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Subject: | Arab world | CRM | customer loyalty | Arabische Staaten | Arab countries | Beziehungsmarketing | Relationship marketing |
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