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China
Consumer behaviour
45
Konsumentenverhalten
44
Brand management
41
Markenführung
41
Brand image
29
Markenimage
27
Beziehungsmarketing
23
Relationship marketing
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Firmenimage
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Customer satisfaction
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Kundenzufriedenheit
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Marketingmanagement
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Taiwan
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Öffentlichkeitsarbeit
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Confidence
7
Gerechtigkeit
7
Internet marketing
7
Justice
7
Reputation
7
Vertrauen
7
Asien
6
Brand architecture
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Brand loyalty
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Corporate communication
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English
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Bang, Nguyen
9
Yu, Xiaoyu
5
Chen, Junsong
3
Chen, Cheng-Hao Steve
2
Jing, Fengjie
2
Melewar, T. C.
2
Ying, Yu
2
Abosag, Ibrahim
1
Chang, Kirk
1
Chen, Yantai
1
Chen, Yi
1
De Cremer, David
1
Gupta, Suraksha
1
Han, Sung Ho
1
Huang, Yu-An
1
Japutra, Arnold
1
Ko, Wai Wai
1
Li, Cai
1
Li, Yajie
1
Liu, Gordon
1
Liu, Qing
1
Nguyen, Bang
1
Simkin, Lyndon
1
Su, Zhongfeng
1
Tao, Yida
1
Wu, Meng-Shan Sharon
1
Xia, Fan
1
Yen, Dorothy A.
1
Zhang, Wenhong
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Asia Pacific business review
1
Asia Pacific journal of management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information technology and management
1
International journal of technology management : IJTM
1
Journal of Services Marketing
1
Journal of business research : JBR
1
Journal of marketing communications
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Journal of world business : JWB
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Marketing intelligence & planning
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The journal of services marketing
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ECONIS (ZBW)
10
Other ZBW resources
1
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1
Proactive environmental strategy, foreign institutional pressures, and internationalization of Chinese SMEs
Ko, Wai Wai
;
Chen, Yantai
;
Chen, Cheng-Hao Steve
;
Wu, …
- In:
Journal of world business : JWB
56
(
2021
)
6
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013271556
Saved in:
2
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
3
Ties with government, strategic capability, and organizational ambidexterity : evidence from China's information communication technology industry
Yu, Xiaoyu
;
Chen, Yi
;
Bang, Nguyen
;
Zhang, Wenhong
- In:
Information technology and management
15
(
2014
)
2
,
pp. 81-98
Persistent link: https://www.econbiz.de/10010380597
Saved in:
4
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
5
As time goes by ... maintaining longitudinal satisfaction : a perspective of hedonic adaptation
Ying, Yu
;
Jing, Fengjie
;
Bang, Nguyen
;
Chen, Junsong
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10011445623
Saved in:
6
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
7
Radical innovation, market orientation, and risk-taking in Chinese new ventures : an exploratory study
Li, Cai
;
Yu, Xiaoyu
;
Liu, Qing
;
Bang, Nguyen
- In:
International journal of technology management : IJTM
67
(
2015
)
1
,
pp. 47-76
Persistent link: https://www.econbiz.de/10011491586
Saved in:
8
Entrepreneurial bricolage and its effects on new venture growth and adaptiveness in an emerging economy
Yu, Xiaoyu
;
Li, Yajie
;
Su, Zhongfeng
;
Tao, Yida
;
Bang, …
- In:
Asia Pacific journal of management
37
(
2020
)
4
,
pp. 1141-1163
Persistent link: https://www.econbiz.de/10012307974
Saved in:
9
When new product development fails in China : mediating effects of voice behaviour and learning from failure
Bang, Nguyen
;
Chen, Junsong
;
De Cremer, David
- In:
Asia Pacific business review
23
(
2017
)
4
,
pp. 559-575
Persistent link: https://www.econbiz.de/10012154059
Saved in:
10
Guanxi GRX (ganqing, renqing, xinren) and conflict management in Sino-US business relationships
Yen, Dorothy A.
;
Abosag, Ibrahim
;
Huang, Yu-An
;
Bang, Nguyen
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 103-114
Persistent link: https://www.econbiz.de/10011775991
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