Purpose – China’s accelerated urbanisation leads directly to pressure on the urban environment. The purpose of this paper is to identify best practices involved in a real sustainable community projects for the experience to be replicated in future. Design/methodology/approach – To explore...

Two important areas are underexplored in the relationship between marketing resources and performance. First, the subject has been primarily investigated in the context of Western countries, and inadequate attention has been given to emerging economies. Second, despite the recent growth in...