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International journal of sustainable strategic management : IJSSM
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An examination of Marriott's entry into the Chinese hospitality industry : a brand equity perspective
Wong, Tommy
;
Wickham, Mark
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 439-454
Persistent link: https://www.econbiz.de/10010509460
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Marriott's strategic sustainability priorities in the Chinese hotel industry
Wickham, Mark
;
French, Linda
;
Wong, Tommy
- In:
International journal of sustainable strategic …
8
(
2020
)
1
,
pp. 77-97
Persistent link: https://www.econbiz.de/10012206721
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