An examination of Marriott's entry into the Chinese hospitality industry : a brand equity perspective
Year of publication: |
2015
|
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Authors: | Wong, Tommy ; Wickham, Mark |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 48.2015, p. 439-454
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Subject: | Brand Equity | Hospitality | Marriott Hotels | Strategic management | China | Hotellerie | Hotel industry | Markenführung | Brand management | Krankenhaus | Hospital | Gastgewerbe | Hospitality industry | Markenimage | Brand image |
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