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Chicas Modernas and Chinas Poblanas : international and national influences in the Mexican beer industry and its advertisements : 1910-1940
Pierce, Gretchen - In: Jahrbuch für Wirtschaftsgeschichte 65 (2024) 1, pp. 63-100
The Mexican beer industry in general, and advertising in particular, contained both international and national … iconography from abroad with that from home. The trajectory of the beer industry as well as its marketing fit in with the …
Persistent link: https://www.econbiz.de/10014555652
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Market entry strategies for the consumer goods industry in the PR China : an empirical study on the beer and soft drink industry
Dony, Alexander George Constant - 1998
Persistent link: https://www.econbiz.de/10000656555
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The sleeping dragon : investigating the "Chinese craft beer revolution" through the lens of generational cohorts
Bauman, Matthew J.; Yuan, Jingxue; Williams, Helena A.; … - In: Case studies in the beer sector, (pp. 117-130). 2021
Persistent link: https://www.econbiz.de/10012504262
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Sarft Regulation 17 and China's Beer Market
Png, Ivan P. L. - 2005
characters. This case discusses the impact of Regulation 17 on the markets for advertising and beer …
Persistent link: https://www.econbiz.de/10014062775
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A Comparison of the Beer and Penn Effect Models via Their Applications in the Renminbi Valuation
Zhang, Zhibai - 2015
The behavioral equilibrium exchange rate (BEER) and the Penn effect models are compared via their applications on the … setting, the Penn effect model can be viewed as a special form of the BEER model; however, the latter includes many other … comparison, each model’s findings from the BEER model are only partly reasonable but each model’s findings from the Penn effect …
Persistent link: https://www.econbiz.de/10014167043
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The strategy of global branding and brand equity
Lee, Alvin; Yang, Jinchao; Mizerski, Richard; Lambert, … - 2015
Persistent link: https://www.econbiz.de/10010504144
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The strategy of global branding and brand equity
Lee, Alvin - 2015
1. Brands : origins, heritage and importance -- 2. The art of branding -- 3. The science of measuring brand performance -- 4. Cross-cultural studies, loyalty, choice, experiments and hypothese -- 5. Research method -- 6. Results : sample comparability and brand knowledge constructs -- 7. Results...
Persistent link: https://www.econbiz.de/10013183357
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Global big business and the Chinese brewing industry
Guo, Yuantao - 2007
Persistent link: https://www.econbiz.de/10003323218
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Rent seeking and the development of the beer industry
Wu, Yongping; Jin, Biao - In: Rent seeking in China, (pp. 192-214). 2009
Persistent link: https://www.econbiz.de/10003818148
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Rents, mergers, and acquisitions in the automotive and beer industries
Wedeman, Andrew - In: Rent seeking in China, (pp. 215-240). 2009
Persistent link: https://www.econbiz.de/10003818164