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China
Advertising
60
Werbung
53
Consumer behaviour
48
Konsumentenverhalten
47
USA
34
United States
32
Advertising effects
31
Werbewirkung
31
Brand image
20
Markenimage
20
Brand management
19
Markenführung
19
International marketing
18
Entrepreneurship
16
Entrepreneurship approach
16
Internationales Marketing
16
Theorie
16
Theory
16
Marketing management
12
Marketingmanagement
12
Brand
11
Internet marketing
11
Markenartikel
11
Online-Marketing
11
Business start-up
10
Corporate social responsibility
10
Unternehmensgründung
10
Corporate Social Responsibility
9
South Korea
9
Multinationales Unternehmen
7
Standardisierung
7
Standardization
7
Südkorea
7
Transnational corporation
7
Beziehungsmarketing
6
Comparison
6
EU countries
6
EU-Staaten
6
Personality psychology
6
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8
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Article
18
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2
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Article in journal
12
Aufsatz in Zeitschrift
12
research-article
3
Aufsatz im Buch
2
Book section
2
Aufsatzsammlung
1
Case study
1
Collection of articles of several authors
1
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1
Sammelwerk
1
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Language
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English
17
Undetermined
3
Author
All
Zhang, Yuli
18
Li, Qianwen
4
Tang, Jintong
4
Yang, Jun
4
Marino, Louis D.
3
Tang, Zhi
3
Yin, Juelin
3
Au, Kevin Y.
2
Du, Yunzhou
2
Li, Jun
2
Ma, Fengling
2
Ren, Bing
2
Wang, Yonggui
2
Yang, Xiaofei
2
Chen, Jin
1
Chen, Zhongwei
1
Du, Guochen
1
Hongzhi, Xue
1
Ko, Eunju
1
LI, QIANWEN
1
Low, Brian
1
Reynolds, Paul Davidson
1
TANG, JINTONG
1
TANG, ZHI
1
Tang, Yiming
1
Taylor, Charles Raymond
1
Wang, Paul
1
Wu, Xiaobo
1
Yang, Delin
1
ZHANG, YULI
1
Zhang, Hao
1
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Published in...
All
Journal of Chinese entrepreneurship
2
Journal of Small Business and Enterprise Development
2
Comparative entrepreneurship initiatives : studies in China, Japan and the USA
1
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
1
Entrepreneurship, theory and practice : ET & P
1
Frontiers of business research in China : selected publications from Chinese universities
1
International marketing : emerging markets
1
Journal of Business & Industrial Marketing
1
Journal of Business Ethics
1
Journal of Developmental Entrepreneurship (JDE)
1
Journal of business ethics : JOBE
1
Journal of small business and enterprise development
1
New business creation : an international overview
1
Strategic entrepreneurship journal : SEJ
1
The Chinese economy
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
World Review of Entrepreneurship, Management and Sustainable Development
1
World review of entrepreneurship, management and sustainable development
1
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Source
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ECONIS (ZBW)
14
RePEc
3
Other ZBW resources
3
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10
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date (oldest first)
1
Advertising appeals strategy: moderating effect on the relationship between innovation and customer equity drivers in China
Zhang, Hao
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
International marketing : emerging markets
,
(pp. 111-136)
.
2011
Persistent link: https://www.econbiz.de/10008937375
Saved in:
2
Editorial: Management issues in the entrepreneurial process for Chinese new ventures
Zhang, Yuli
;
Wang, Yonggui
- In:
Journal of Chinese entrepreneurship
2
(
2010
)
2
,
pp. 113-115
Persistent link: https://www.econbiz.de/10003992018
Saved in:
3
Management issues in the entrepreneurial process for Chinese new ventures
Zhang, Yuli
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003992063
Saved in:
4
Proactiveness, legitimation via ISO certification and the growth of SMEs in China
Du, Yunzhou
;
Ren, Bing
;
Chen, Zhongwei
;
Zhang, Yuli
- In:
Frontiers of business research in China : selected …
4
(
2010
)
2
,
pp. 283-305
Persistent link: https://www.econbiz.de/10003993055
Saved in:
5
Anatomy of business creation in China : initial assessment of the Chinese panel study of entrepreneurial dynamics
Zhang, Yuli
;
Yang, Jun
;
Au, Kevin Y.
;
Reynolds, Paul …
- In:
New business creation : an international overview
,
(pp. 95-121)
.
2011
Persistent link: https://www.econbiz.de/10008988512
Saved in:
6
Institutional dynamics and corporate social responsibility (CSR) in an emerging country context : evidence from China
Yin, Juelin
;
Zhang, Yuli
- In:
Journal of business ethics : JOBE
111
(
2012
)
2
,
pp. 301-316
Persistent link: https://www.econbiz.de/10009705821
Saved in:
7
An investigation of entreprenerial orientation and organisational strategies in Chinese SMEs
Tang, Zhi
;
Tang, Jintong
;
Marino, Louis D.
;
Zhang, Yuli
; …
- In:
World review of entrepreneurship, management and …
6
(
2010
)
3
,
pp. 206-223
Persistent link: https://www.econbiz.de/10008758994
Saved in:
8
A quantitative analysis of the characteristics of rapid-growth firms and their entrepreneurs in China
Zhang, Yuli
;
Yang, Xiaofei
;
Ma, Fengling
- In:
Journal of small business and enterprise development
15
(
2008
)
4
,
pp. 675-688
Persistent link: https://www.econbiz.de/10003803800
Saved in:
9
Exploring an inverted u-shape relationship between entrepreneurial orientation and performance in Chinese ventures
Tang, Jintong
;
Tang, Zhi
;
Marino, Louis D.
;
Zhang, Yuli
; …
- In:
Entrepreneurship, theory and practice : ET & P
32
(
2008
)
1
,
pp. 219-239
Persistent link: https://www.econbiz.de/10003734148
Saved in:
10
How does entrepreneurial activity affect organizational performance in China's private enterprises?
Zhang, Yuli
;
Li, Qianwen
- In:
The Chinese economy
40
(
2007
)
6
,
pp. 24-48
Persistent link: https://www.econbiz.de/10003630742
Saved in:
1
2
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