Space between products on display : the impact of interspace on consumer estimation of product size
Year of publication: |
2021
|
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Authors: | Zhang, Yuli ; Kwak, Hyokjin ; Puzakova, Marina ; Taylor, Charles Raymond |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 49.2021, 6, p. 1109-1131
|
Subject: | Interspatial product display | Product display | Size perceptions | Consumers' product usage goals | Konsumentenverhalten | Consumer behaviour | Produktivität | Productivity |
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