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Hybrid state-owned enterprises and internationalization : evidence from emerging market multinationals
Zhou, Nan - In: Management international review : mir ; journal of … 58 (2018) 4, pp. 605-631
Persistent link: https://www.econbiz.de/10011898108
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Becoming a consumer society : a longitudinal and cross-cultural content analysis of print ads from Hong Kong, the People's Republic of China, and Taiwan
Tse, David K. - In: Journal of consumer research : JCR ; an … 15 (1989) 4, pp. 457-472
Persistent link: https://www.econbiz.de/10001068344
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Categorizing the liability of foreignness : ownership, location, and internalization-specific dimensions
Zhou, Nan; Guillén, Mauro F. - In: Global strategy journal : GSJ 6 (2016) 4, pp. 309-329
Persistent link: https://www.econbiz.de/10011628304
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Deterrence or conflict spiral effect? : exercise of coercive power in marketing channels ; evidence from China
Zhuang, Guijun; Herndon, Neil C.; Zhou, Nan - In: Journal of business-to-business marketing 21 (2014) 3, pp. 187-207
Persistent link: https://www.econbiz.de/10010465720
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Competition between foreign and domestic brands : a study of consumer purchases in China
Chan, Tsang-sing; Cui, Geng; Zhou, Nan - In: Journal of global marketing 22 (2009) 3, pp. 181-197
Persistent link: https://www.econbiz.de/10003871444
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Interpersonal influence as an alternative channel communication behavior in emerging markets : the case of China
Su, Chenting; Yang, Zhilin; Zhuang, Guijun; Zhou, Nan; … - In: Journal of international business studies : JIBS ; an … 40 (2009) 4, pp. 668-689
Persistent link: https://www.econbiz.de/10003854629
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Chinese consumer readings of global and local advertising appeals
Zhou, Nan; Belk, Russel W. - 2009
Persistent link: https://www.econbiz.de/10003785585
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Exploring relationship satisfaction between global professional service firms and local clients in emerging markets
Dou, Wenyu; Li, Hairong; Zhou, Nan; Su, Chenting - In: Journal of international business studies : JIBS ; an … 41 (2010) 7, pp. 1198-1217
Persistent link: https://www.econbiz.de/10008669271
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Consumer adoption intentions toward the internet in China : the effects of impersonal and interpersonal communication channels
Wei, Yinghong; Frankwick, Gary L.; Gao, Tao; Zhou, Nan - In: Journal of advertising research 51 (2011) 4, pp. 594-607
Persistent link: https://www.econbiz.de/10009501994
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How do brand communities generate brand relationships? : intermediate mechanisms
Zhou, Zhimin; Zhang, Qiyuan; Su, Chenting; Zhou, Nan - In: Journal of business research : JBR 65 (2012) 7, pp. 890-895
Persistent link: https://www.econbiz.de/10009562255