Zhang, Jianlin (ed.); Ying, Kezhen (ed.); Wang, KanLiang (ed.) - 2023
Introduction to Digital Economy In China: Innovation to Practice -- Chapter One: Internet Brands and Digital Marketing …: Digital Service -- Chapter Five: Data-Driven Business Model Innovation -- Chapter Six: Cross-Border E-commerce. …This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern …