Innovation of Digital Economy : Cases from China

edited by Jianlin Zhang, Kezhen Ying, Kanliang Wang, Zhigang Fan, Ziyi Zhao

Introduction to Digital Economy In China: Innovation to Practice -- Chapter One: Internet Brands and Digital Marketing -- Chapter Two: The Emergence and Growth of Digital Platform -- Chapter Three: Industrial Internet of Things -- Chapter Four: Digital Service -- Chapter Five: Data-Driven Business Model Innovation -- Chapter Six: Cross-Border E-commerce.

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Year of publication:	2023
Other Persons:	Zhang, Jianlin (ed.) ; Ying, Kezhen (ed.) ; Wang, KanLiang (ed.) ; Fan, Zhigang (ed.) ; Zhao, Ziyi (ed.)
Publisher:	2023.: Singapore : Springer Nature Singapore 2023.: Singapore : Imprint: Springer
Subject:	Case Studies \| Electronic Commerce \| Digital Platforms \| Digital Marketing \| Business Model Innovation \| Professional Cases \| Business Management \| Cross-Border Ecommerce \| Digital Transformation \| Industrial of Things \| E-commerce \| Digitalisierung \| Digitization \| Geschäftsmodell \| Business model \| Innovation \| China \| Digitale Plattform \| Digital platform \| Online-Marketing \| Internet marketing \| Informationstechnik \| Information technology \| Online-Handel \| Online retailing \| Social Web \| Social web

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Extent:	1 Online-Ressource (XXI, 473 p. 137 illus., 121 illus. in color.)
Series:	Management for Professionals
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Jointly published with Xi'an Jiaotong University Press
ISBN:	978-981-9917-41-9 ; 978-981-9917-40-2 ; 978-981-9917-42-6 ; 978-981-9917-43-3
Other identifiers:	10.1007/978-981-99-1741-9 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014282830