Purpose Using Beijing’s bid for the 2022 Winter Olympic Games as an example, the purpose of this paper is to explore the expected social impact of mega-sporting events, as perceived by non-host city residents, and the way in which this perception affects attitudes toward bidding....

Purpose Growth of China’s sport industry has brought tremendous opportunities to sport and non-sport organizations domestically and globally; nonetheless, the enlargement has also raised many challenges. To a great extent, China has chartered into unprecedented new sport business territories....

Cover -- Editorial advisory board -- Sport business in China: current state and prospect -- Values and goals of Chinese sport consumers contrary to American counterparts -- When the future of Chinese soccer is at stake -- Push and pull factors associated with the CTTSL game events between...