in China become visible in one particular aspect of culture: colour culture. The purpose of this paper is to explore the … empirical study with ambition for an emic cultural approach to Chinese colour culture. Narrative analysis of accounts by Chinese … colour professionals participating in a focus group interview, and by individually interviewed managers with extensive …

opportunity. This study investigates the significance of the emerging roles of Chinese women in Hong Kong to marketers and also … helps to identify some common roles held by Hong Kong females, who are influenced by Chinese and western cultures. Through …

by introducing the importance of guanxi roles and by illustrating how to apply proper governance mechanisms to roles … governance mechanisms can set roles will lead to the roles either changing (reinforcement or dilution) or switching (helper to … mechanisms could reinforce, maintain, or dilute helper and business partner roles, or even make it possible to switch from one to …