Bhutto, Muhammad Yaseen; Zeng, Fue; Khan, Mussadiq Ali; … - In: Asian Academy of Management journal 27 (2022) 1, pp. 155-174
There are various factors, such as the use of growth hormones, chemical additives in animal feed, animal welfare, health issues, and environmental concerns, which have led to a steady increase in global consumption of organic meat. The literature on organic consumer behaviour recently focuses on...