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Joe Camel : post-mortem of a brand spokesperson
Weinberger, Marc G.
;
Spotts, Harlan E.
;
Markos, Ereni
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 401-430
Persistent link: https://www.econbiz.de/10008649366
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