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The success and failure of "An inconvenient truth" and the "Stern report" in influencing Australian public support for greenhouse policy

Morrison, Mark D.; Hatfield-Dodds, Steve - In: The economic record : er 87 (2011), pp. 269-281

Persistent link: https://www.econbiz.de/10009158506

Targeting segments in the Australian community to increase support for climate change policy

Morrison, Mark D.; Duncan, Roderick; Parton, Kevin A. - In: Australasian marketing journal 21 (2013) 4, pp. 212-217

Persistent link: https://www.econbiz.de/10010242969

Using segmentation and prototyping in engaging politically-salient climate-change household segments

Sherley, Chris; Morrison, Mark D.; Duncan, Roderick; … - In: Journal of nonprofit & public sector marketing 26 (2014) 3, pp. 258-280

Persistent link: https://www.econbiz.de/10010490399

Communicating Climate Change: A Literature Review

Parton, Kevin A.; Morrison, Mark - Australian Agricultural and Resource Economics Society … - 2011

For climate scientists, climate change is a problem that has a significant chance of having catastrophic environmental, social and economic consequences during the course of this century. In contrast, public opinion seems to regard with scepticism the pronouncements on climate change that...

Persistent link: https://www.econbiz.de/10008853498