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Clothing
Consumer behaviour
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South Korea
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Sung, Eun-Young
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Journal of fashion marketing and management
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Consumer-based brand equity : comparisons among Americans and South Koreans in the USA and South Koreans in Korea
Jung, Jaehee
;
Sung, Eun-Young
- In:
Journal of fashion marketing and management
12
(
2008
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10003696348
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