Fernie, John; Moore, Christopher M.; Lawrie, Alexander - In: Journal of Product & Brand Management 7 (1998) 5, pp. 366-378
The focus of this paper is two‐fold. First, it examines the growth strategies adopted by fashion design houses to transform and reposition their businesses from relatively small, niche‐market and privately‐owned companies to stock market listed conglomerates which produce fashion and...