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Value-based nudging of ethnic garments : a conjoint study to differentiate the value perception of ethnic products across Indian Markets
Banerjee, Arnab
;
Dutta, Tanusree
;
Mishrab, Aditya Shankar
- In:
Journal of fashion marketing and management
27
(
2023
)
4
,
pp. 612-631
Persistent link: https://www.econbiz.de/10014288992
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