Value-based nudging of ethnic garments : a conjoint study to differentiate the value perception of ethnic products across Indian Markets
Year of publication: |
2023
|
---|---|
Authors: | Banerjee, Arnab ; Dutta, Tanusree ; Mishrab, Aditya Shankar |
Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 27.2023, 4, p. 612-631
|
Subject: | Attribute substitution | Conjoint analysis | Ethnic garment | Nudging | Value perception | Bekleidungsindustrie | Clothing industry | Conjoint-Analyse | Ethnische Gruppe | Ethnic group | Indien | India | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
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