Purpose - The study explores the retail utility of customers purchasing through alternate retail channel. The study examines usefulness for product information search and their previous purchase satisfaction on their frequencies of product information search and product purchase behaviour for...

Purpose – The aim of this paper is to assess the uses and benefits of item-level RFID across the apparel supply chain, to explore the buyer, supplier & dyadic perspective of benefits in terms of relationship within the channel members and to understand how RFID affects the buyer-seller...