Purpose This paper aims to propose a model of the determinants of the expansion of mature business-to-business relationships in the downstream channel of the Italian clothing industry. The authors investigate the role of both economic and social determinants of retail buyers’ intentions to...

"This book is a pivotal reference source for the latest developments in management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital...

"This book explores the various facets of effective management procedures within the fashion industry, featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology"--Provided by publisher.