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Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics

Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie; … - In: Journal of advertising research 54 (2014) 1, pp. 92-109

Persistent link: https://www.econbiz.de/10010354560

Brand orientation and brand values in retail banking

Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1007-1029

Persistent link: https://www.econbiz.de/10010194419

Service employee clusters in banking : exploring Ind’s typology considering behaviour, commitment and attitude about leadership

Wallace, Elaine; De Chernatony, Leslie; Buil, Isabel - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1781-1803

Persistent link: https://www.econbiz.de/10010205982

Service employee clusters in banking

Wallace, Elaine; de Chernatony, Leslie; Buil, Isabel - In: European Journal of Marketing 47 (2013) 11/12, pp. 1781-1803

Purpose – Ind suggests front line employees can be segmented according to their level of brand-supporting performance. His employee typology has not been empirically tested. The paper aims to explore front line employee performance in retail banking, and profile employee types....

Persistent link: https://www.econbiz.de/10014723472