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~subject:"Cluster analysis"
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Cluster analysis
Consumer behaviour
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Marktforschung
30
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27
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16
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Clusteranalyse
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German
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Decker, Reinhold
4
Hermelbracht, Antonia
1
Schimmelpfennig, Heiko
1
Scholz, Sören W.
1
Temme, Thorsten
1
Tuma, Michael N.
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Diskussionsarbeit
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Electronic retailing
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International journal of market research : JMRS ; the journal of the Market Research Society
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Operations research proceedings 2004 : selected papers of the annual international conference of the German Operations Research Society (GOR) ; Tilburg, September 1 - 3, 2004
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ECONIS (ZBW)
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A survey of the challenges and pitfalls of cluster analysis application in market segmentation
Tuma, Michael N.
;
Decker, Reinhold
;
Scholz, Sören W.
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
3
,
pp. 391-414
Persistent link: https://www.econbiz.de/10009160888
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2
Pattern detection with growing neural networks - an application to marketing and library data
Decker, Reinhold
;
Hermelbracht, Antonia
- In:
Operations research proceedings 2004 : selected papers …
,
(pp. 230-237)
.
2005
Persistent link: https://www.econbiz.de/10002851384
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3
Alternative Ansätze zur datengestützten Verbundmessung im Electronic Retailing
Decker, Reinhold
;
Schimmelpfennig, Heiko
- In:
Electronic retailing
,
(pp. 193-212)
.
2002
Persistent link: https://www.econbiz.de/10001679106
Saved in:
4
Einsatzmöglichkeiten der Diskriminanzanalyse in der Marktforschung
Decker, Reinhold
;
Temme, Thorsten
-
1998
Persistent link: https://www.econbiz.de/10013385345
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