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~subject:"Cluster analysis"
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Cluster analysis
Theorie
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66
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66
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32
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31
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21
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consumer psychology
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multidimensional scaling
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DeSarbo, Wayne
12
DeSarbo, Wayne S.
8
Wedel, Michel
6
Grewal, Rajdeep
5
Bijmolt, Tammo H. A.
3
Liechty, John
3
Fong, Duncan K. H.
2
Saxton, M. Kim
2
Cron, William
1
Cron, William L.
1
DeSarbo, Christian
1
DeSarbo, Christian F.
1
Fong, Duncan
1
Hoffman, Donna L.
1
Hwang, Heungsun
1
Lenk, Peter
1
Mellens, Martin C.
1
Ramaswamy, Venkatram
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Scott, Crystal
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Scott, Crystal J.
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Journal of marketing research : JMR
2
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
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Strategic management journal
2
Conjoint measurement : methods and applications
1
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Journal of modelling in management
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ECONIS (ZBW)
18
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FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
Saved in:
2
A Monte Carlo evaluation of maximum likelihood multidimensional scaling methods
Bijmolt, Tammo H. A.
;
Wedel, Michel
;
Mellens, Martin C.
-
1993
Persistent link: https://www.econbiz.de/10000883529
Saved in:
3
Mixed tree and spatial representation of dissimilarity judgments
Wedel, Michel
;
Bijmolt, Tammo H. A.
-
1998
Persistent link: https://www.econbiz.de/10000995263
Saved in:
4
A general latent class stochastic MDS methodology for simultaneous segmentation and positioning
Wedel, Michel
;
DeSarbo, Wayne
-
1994
Persistent link: https://www.econbiz.de/10000917393
Saved in:
5
Constructing MDS joint spaces from binary choice data : a multidimensional unfolding threshold model for marketing research
DeSarbo, Wayne
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10001020976
Saved in:
6
An exponential-family multidimensional scaling mixture methodology
Wedel, Michel
- In:
Journal of business & economic statistics : JBES ; a …
14
(
1996
)
4
,
pp. 447-459
Persistent link: https://www.econbiz.de/10001209343
Saved in:
7
The simultaneous identification of strategic/performance groups and underlying dimensions for assessing an industry's competitive structure
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Hwang, Heungsun
;
Wang, …
- In:
Journal of modelling in management
3
(
2008
)
3
,
pp. 220-248
Persistent link: https://www.econbiz.de/10003803823
Saved in:
8
Hybrid strategic groups
DeSarbo, Wayne
;
Grewal, Rajdeep
- In:
Strategic management journal
29
(
2008
)
3
,
pp. 293-317
Persistent link: https://www.econbiz.de/10003686380
Saved in:
9
Dynamic strategic groups : deriving spatial evolutionary paths
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Wang, Rui
- In:
Strategic management journal
30
(
2009
)
13
,
pp. 1420-1439
Persistent link: https://www.econbiz.de/10003905660
Saved in:
10
A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne
;
DeSarbo, Christian F.
- In:
Conjoint measurement : methods and applications
,
(pp. 447-478)
.
2001
Persistent link: https://www.econbiz.de/10001690283
Saved in:
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