Del Chiappa, Giacomo; Andreu, Luisa; G. Gallarza, Martina - In: International Journal of Culture, Tourism and … 8 (2014) 4, pp. 420-431
Purpose – This research aims to investigate whether emotions can be considered as a suitable variable to segment visitors at a museum. Furthermore, it seeks to analyse whether emotions influence visitor satisfaction and whether this depends on objective variables (such as age, gender and level...