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Cell phone product-market segments using product features as a cluster variate : a multi-country study
Haverila, Matti; Rod, Michel; Ashill, Nicholas - In: Journal of strategic marketing 21 (2013) 2, pp. 101-124
Persistent link: https://www.econbiz.de/10009732231
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Developing a high-performance clustering framework for global market segmentation and strategic profiling
Kimiagari, Salman; Keivanpour, Samira; Haverila, Matti - In: Journal of strategic marketing 29 (2021) 2, pp. 93-116
Persistent link: https://www.econbiz.de/10012484042