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A Hierarchical Bayesian Procedure for Two-Mode Cluster Analysis

DeSarbo, Wayne S. - 2016

This manuscript introduces a new Bayesian finite mixture methodology for the joint clustering of row and column stimuli/objects associated with two-mode asymmetric proximity, dominance, or profile data. That is, common clusters are derived which partition both the row and column stimuli/objects...

Persistent link: https://www.econbiz.de/10012989420

FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps

Bijmolt, Tammo H. A.; DeSarbo, Wayne; Wedel, Michel - 1993

Persistent link: https://www.econbiz.de/10000883528

A general latent class stochastic MDS methodology for simultaneous segmentation and positioning

Wedel, Michel; DeSarbo, Wayne - 1994

Persistent link: https://www.econbiz.de/10000917393

Constructing MDS joint spaces from binary choice data : a multidimensional unfolding threshold model for marketing research

DeSarbo, Wayne - In: Journal of marketing research : JMR 24 (1987) 1, pp. 40-54

Persistent link: https://www.econbiz.de/10001020976

An exponential-family multidimensional scaling mixture methodology

Wedel, Michel - In: Journal of business & economic statistics : JBES ; a … 14 (1996) 4, pp. 447-459

Persistent link: https://www.econbiz.de/10001209343

The simultaneous identification of strategic/performance groups and underlying dimensions for assessing an industry's competitive structure

DeSarbo, Wayne; Grewal, Rajdeep; Hwang, Heungsun; Wang, … - In: Journal of modelling in management 3 (2008) 3, pp. 220-248

Persistent link: https://www.econbiz.de/10003803823

Hybrid strategic groups

DeSarbo, Wayne; Grewal, Rajdeep - In: Strategic management journal 29 (2008) 3, pp. 293-317

Persistent link: https://www.econbiz.de/10003686380

Dynamic strategic groups : deriving spatial evolutionary paths

DeSarbo, Wayne; Grewal, Rajdeep; Wang, Rui - In: Strategic management journal 30 (2009) 13, pp. 1420-1439

Persistent link: https://www.econbiz.de/10003905660

A generalized normative segmentation methodology employing conjoint analysis

DeSarbo, Wayne; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications, (pp. 447-478). 2001

Persistent link: https://www.econbiz.de/10001690283

A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses

DeSarbo, Wayne; Grewal, Rajdeep; Scott, Crystal J. - In: Journal of marketing research : JMR 45 (2008) 3, pp. 280-292

Persistent link: https://www.econbiz.de/10003724262

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