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Purpose - This paper aims to investigate the relationship between general attitude toward advertising and consumers' purchase intention. The relationship between cognitive attitude, intrusiveness attitude, evaluative judgments, affective response and general attitude toward ad was examined....
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Purpose This paper elucidates the role of anger in error management (EM) and organizational learning behaviors. The study explores how anger can catalyze learning, emphasizing its strategic implications. Design/methodology/approach A double-layered moderated-mediated model was developed and...
Persistent link: https://www.econbiz.de/10014936531