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~subject:"Cognition"
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The nomological net of perceiv...
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Cognition
Consumer behaviour
33
Konsumentenverhalten
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Theorie
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Theory
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Brand management
9
Markenführung
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Markenartikel
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advertising
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psychosocial benefits
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satisfaction
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service quality
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visual attention
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Pieters, Rik
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Baumgartner, Hans
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Bosmans, Anick
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Miceli, Gaetano Nino
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Wedel, Michel
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Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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ECONIS (ZBW)
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Looking more or less alike : determinants of perceived visual similarity between copycat and leading brands
Miceli, Gaetano Nino
;
Pieters, Rik
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1121-1128
Persistent link: https://www.econbiz.de/10008696692
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2
The get ready mind-set : how gearing up for later impacts effort allocation now
Bosmans, Anick
;
Pieters, Rik
;
Baumgartner, Hans
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 98-107
Persistent link: https://www.econbiz.de/10003982943
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3
Introduction to visual marketing
Wedel, Michel
;
Pieters, Rik
- In:
Visual marketing : from attention to action ; …
,
(pp. 1-8)
.
2008
Persistent link: https://www.econbiz.de/10009260347
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