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Pleasure and the control of food intake : an embodied cognition approach to consumer self-regulation
Petit, Olivia; Basso, Frédéric; Merunka, Dwight; … - In: Psychology & marketing 33 (2016) 8, pp. 608-619
Persistent link: https://www.econbiz.de/10011534718
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The significance of cognitive and emotional variables : toward a better understanding of brand relationships
Valette-Florence, Rita; Valette-Florence, Pierre - In: Delivering value in turbulent times : AMA Summer …, (pp. 422-430). 2012
Persistent link: https://www.econbiz.de/10010191480
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Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien; Merchant, Altaf; Valette-Florence, Pierre; … - In: Journal of business research : JBR 85 (2018), pp. 304-316
Persistent link: https://www.econbiz.de/10011815553