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~subject:"Cognition"
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Cognition
Consumer behaviour
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attitude strength
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International journal of entrepreneurial venturing
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The impact of pre-startup planning on the strength of planning assumptions and the mode of processing
Thiele, Philipp
;
Fellnhofer, Katharina
- In:
International journal of entrepreneurial venturing
7
(
2015
)
2
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011531059
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The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny
;
Kyriacou, Evdoxia
;
Zarkada, Anna
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
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