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~subject:"Cognition"
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Cognition
Advertising effects
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Chang, Chingching
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Chronological age versus cognitive age for younger consumers : implications for advertising persuasion
Chang, Chingching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 19-32
Persistent link: https://www.econbiz.de/10003766360
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Repetition variation strategies for narrative advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003892009
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3
Is that website for me? : website-self-congruency effects triggered by visual designs
Chang, Chingching
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 835-860
Persistent link: https://www.econbiz.de/10009674961
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4
Imagery fluency and narrative advertising effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 54-68
Persistent link: https://www.econbiz.de/10009738745
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5
A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
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