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Investigating Brand Verbal Fluency : when known brands do not come to mind
Lambert-Pandraud, Raphaëlle; Laurent, Gilles; … - In: International journal of market research : JMRS ; the … 60 (2018) 3, pp. 304-315
Persistent link: https://www.econbiz.de/10011887360
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Decision neuroscience and consumer decision making
Yoon, Carolyn; Gonzalez, Richard J.; Bechara, Antoine; … - In: Marketing letters : a journal of research in marketing 23 (2012) 2, pp. 473-485
Persistent link: https://www.econbiz.de/10009565401
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Consumers' immediate memory for prices
Vanhuele, Marc; Laurent, Gilles; Drèze, Xavier - 2005
Persistent link: https://www.econbiz.de/10003121973
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How do consumers read and encode a price?
Laurent, Gilles; Vanhuele, Marc - In: Journal of consumer research : JCR ; an … 50 (2023) 3, pp. 510-532
Persistent link: https://www.econbiz.de/10014391409