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Cognition
Appropriateness
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Cognitive fit
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Retail shopper confusion
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Journal of business research : JBR
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Cognitive fit, retail shopper confusion, and shopping value : empirical investigationc
Garaus, Marion
;
Wagner, Udo
;
Kummer, Claudia
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 1003-1011
Persistent link: https://www.econbiz.de/10010517120
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