Cognitive fit, retail shopper confusion, and shopping value : empirical investigationc
Year of publication: |
2015
|
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Authors: | Garaus, Marion ; Wagner, Udo ; Kummer, Claudia |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 5, p. 1003-1011
|
Subject: | Retail shopper confusion | Cognitive fit | Information rate | Categorization theory | Shopping value | Appropriateness | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Einzelhandel | Retail trade |
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