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AI as customer
Huang, Ming-Hui; Rust, Roland T. - In: Journal of service management 33 (2022) 2, pp. 210-220
Persistent link: https://www.econbiz.de/10012880724
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A framework for collaborative artificial intelligence in marketing
Huang, Ming-Hui; Rust, Roland T. - In: Journal of retailing 98 (2022) 2, pp. 209-223
Persistent link: https://www.econbiz.de/10013364277