Pérez, Andrea; Rodríguez del Bosque, Ignacio - In: Journal of Product & Brand Management 24 (2015) 5, pp. 481-493
Purpose – The purpose of this paper is to apply a thoroughly tested model to the study of how corporate social responsibility (CSR) perceptions impact customers’ affective and behavioural responses in the banking industry. As a contribution to the previous literature, the moderating role of...