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Fashion branding and communication : core strategies of European luxury brands
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Louis Vuitton's art-based strategy to communicate exclusivity and prestige
Masé, Stefania
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 155-184)
.
2017
Persistent link: https://www.econbiz.de/10012498568
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