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Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction
Fazli-Salehi, Reza; Jahangard, Mahshid; Torres, Ivonne M.; … - In: Journal of consumer marketing 39 (2022) 2, pp. 242-253
Persistent link: https://www.econbiz.de/10013165335
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The impact of interpersonal traits (extraversion and agreeableness) on consumers' self-brand connection and communal-brand connection with anthropomorphized brands
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: The journal of brand management : an international journal 29 (2022) 1, pp. 13-34
Persistent link: https://www.econbiz.de/10013170470
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Multicultural advertising : the impact of consumers' self-concept clarity and materialism on self-brand connection and communal-brand connection
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of business research : JBR 137 (2021), pp. 46-57
Persistent link: https://www.econbiz.de/10012665693