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~subject:"Communication"
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Communication
Werbung
13,792
Öffentlichkeitsarbeit
9,843
Advertising
9,732
Public relations
8,719
Werbewirkung
3,827
Advertising effects
3,772
Konsumentenverhalten
3,082
Consumer behaviour
3,076
Deutschland
2,243
Theorie
2,204
Theory
2,163
Online-Marketing
2,071
Internet marketing
2,059
Germany
1,671
Kommunikation
1,634
Unternehmenspublizität
1,519
Corporate disclosure
1,518
USA
1,506
United States
1,318
Corporate Social Responsibility
1,316
Social Web
1,316
Social web
1,315
Corporate social responsibility
1,301
Marketing
1,062
Markenführung
952
Brand management
948
Marketingmanagement
948
Marketing management
926
Unternehmen
871
Stakeholder
753
Firmenimage
751
Corporate reputation
748
Interne Kommunikation
706
Internal communication
702
advertising
642
Disclosure regulation
621
Auskunftspflicht
620
Krisenmanagement
614
Markenimage
577
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514
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218
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Article
806
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525
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3
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636
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62
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61
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61
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56
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55
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36
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26
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21
Konferenzschrift
19
Case study
18
Fallstudie
18
Handbook
16
Handbuch
16
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12
Bibliography included
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9
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4
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4
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3
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2
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2
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2
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2
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2
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1
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1
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1
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English
1,091
German
246
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3
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1
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1
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1
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Zerfaß, Ansgar
23
Bruhn, Manfred
19
Esch, Franz-Rudolf
11
Langner, Tobias
11
Morsing, Mette
9
Camilleri, Mark Anthony
8
Kolotilin, Anton
8
Falkheimer, Jesper
7
Huck-Sandhu, Simone
7
Mast, Claudia
7
Gesche, Tobias
6
Melewar, T. C.
6
Pepels, Werner
6
Piwinger, Manfred
6
Röttger, Ulrike
6
Tench, Ralph
6
Coombs, W. Timothy
5
Heide, Mats
5
Hoffjann, Olaf
5
Kitchen, Philip J.
5
Lies, Jan
5
Nothhaft, Howard
5
Podnar, Klement
5
Siano, Alfonso
5
Cantoni, Lorenzo
4
Daymon, Christine
4
Glozer, Sarah
4
Golob, Urša
4
Holloway, Immy
4
Ingenhoff, Diana
4
Ispano, Alessandro
4
Kim, Sora
4
Li, Hongyi
4
Li, Ming
4
Men, Linjuan Rita
4
Meng, Juan
4
Nielsen, Anne Ellerup
4
Pozniak, Laetitia
4
Romenti, Stefania
4
Terlutter, Ralf
4
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Springer Fachmedien Wiesbaden
20
Uni-Taschenbücher GmbH
4
IGI Global
3
National Bureau of Economic Research
2
Nomos Verlagsgesellschaft
2
OECD
2
Accenture-Stiftung
1
American Management Association
1
Banyan <Chennai>
1
Centre for Business Performance <London>
1
Climate Change Secretariat
1
FACTUM Conference <3., 2023, Pisa>
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Center for Monetary and Banking Studies <Genf>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Genossenschaftswissenschaftliche Tagung <15, 2004, Münster (Westf)>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Logos Verlag Berlin
1
NWB Verlag
1
Organisation for Economic Co-operation and Development
1
Patzer-Verlag GmbH & Co. KG
1
School of Communication Management <Bruchsal>
1
Shaker Media GmbH
1
Shaker Verlag
1
Society for Human Resource Management
1
Special Libraries Association
1
Springer Gabler <Firma>
1
Springer VS
1
Talpa-Verlag
1
Taylor and Francis
1
UNEP
1
United States / Congress / Senate / Committee on Finance / Subcommittee on Taxation and Debt Management Generally
1
Universiteit Antwerpen / Faculteit Toegepaste Economische Wetenschappen
1
Universität Hamburg / Arbeitsbereich Unternehmenskommunikation
1
Universität Zürich / Institut für Schweizerisches Bankwesen
1
Vserossijskij Zaočnyj Finansovo-Ėkonomičeskij Institut
1
W. Kohlhammer GmbH
1
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Published in...
All
Corporate communications : an international journal
63
Journal of communication management : an international journal
54
International journal of business communication : IJBC ; a publication of the Association of Business Communication
22
SpringerLink / Bücher
18
Journal of business research : JBR
17
Journal of communication management
17
Journal of business ethics : JOBE
14
Corporate reputation review : an international journal
11
International journal of business communication : IJBC : a publication of the Association for Business Communication
11
Games and economic behavior
10
The Routledge handbook of strategic communication
10
Springer Reference Wirtschaft
9
Springer eBook Collection
9
Europäische Kulturen in der Wirtschaftskommunikation
8
Journal of marketing communications
8
Research
8
Organisationskommunikation
7
Business & society
6
European journal of marketing : EJM
6
Journal of promotion management : JPM
6
Management communication quarterly : an international journal
6
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
6
The handbook of communication and corporate social responsibility
6
Accounting, auditing & accountability journal
5
Business horizons
5
Corporate social responsibility and environmental management
5
Economics letters
5
Journal of economic theory
5
Journal of promotion management : innovations in planning and applied research
5
Public Relations : ein Handbuch
5
Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz
5
Working paper series / University of Zurich, Department of Economics
5
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
4
Future directions of strategic communication
4
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
4
IIMB management review
4
Journal of accounting & economics
4
Journal of business strategy
4
Journal of nonprofit & public sector marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
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Source
All
ECONIS (ZBW)
1,331
EconStor
1
RePEc
1
USB Cologne (EcoSocSci)
1
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1
Das Erfolgsgeheimnis von Steve Jobs: Corporate Speaking und die Bedeutung öffentlicher Auftritte von Führungskräften
Wuttke, Katharina
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010248930
Saved in:
2
Effizientes Kommunikationsmanagement : Konzepte, Beispiele und Erfahrungen aus der integrierten Unternehmenskommunikation
Bruhn, Manfred
(
ed.
);
Dahlhoff, Hans-Dieter
(
ed.
)
-
1993
Persistent link: https://www.econbiz.de/10000347109
Saved in:
3
Advertising and communication management
Ray, Michael L.
-
1982
Persistent link: https://www.econbiz.de/10000078315
Saved in:
4
Die Sprache der Wirtschaft
Moss, Christoph
(
ed.
)
-
2009
-
1. Auflage
Persistent link: https://www.econbiz.de/10003716491
Saved in:
5
Innovative Wirtschaftskommunikation : interdisziplinäre Problemlösungen für die Wirtschaft
Boenigk, Michael
(
ed.
);
Krieger, David
(
ed.
); …
-
2006
-
1. Auflage
Persistent link: https://www.econbiz.de/10003280531
Saved in:
6
Kommunikationspolitik
Geyer, Hardy
- In:
Kulturmarketing
,
(pp. 229-246)
.
2008
Persistent link: https://www.econbiz.de/10003682269
Saved in:
7
Razvitie marketingovych kommunikacij v Rossii : sbornik statej po materialam Vserossijskoj naučno-praktičeskoj konferencii, provedennoj VZFĖI 17 aprelja 2007 g.
2007
Persistent link: https://www.econbiz.de/10003567225
Saved in:
8
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
9
Deconstructing symbolic ideology in contemporary communication strategy in advertising : the case of Nirma and Wheel
Rath, Pragyan
;
Bharadwaj, Apoorva
- In:
IIMB management review
26
(
2014
)
1
,
pp. 17-27
Persistent link: https://www.econbiz.de/10010383432
Saved in:
10
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
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