Advertising and communication management
Year of publication: |
1982
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Authors: | Ray, Michael L. |
Publisher: |
Englewood Cliffs, N.J. : Prentice-Hall |
Subject: | Werbung | Vereinigte Staaten | Advertising | Kommunikation | Communication | Öffentlichkeitsarbeit | Public relations |
Description of contents: | Table of Contents [external.dandelon.com] |
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Blacks in communications: journalism, public relations, and advertising
Stein, Meyer L., (1972)
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Media, messages, and men : new perspectives in communication
Merrill, John Calhoun, (1979)
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Gillis, Tamara L., (2006)
- More ...
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Ray, Michael L., (1971)
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Estimating an Advertisement's Impact on One's Consumption of a Brand
Wansink, Brian, (2000)
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How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian, (1993)
- More ...