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Communication
Consumer behaviour
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Lieferantenmanagement
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Supplier relationship management
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Employee exchanges
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Job satisfaction
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Markenartikel
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Czaplewski, Andrew J.
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Business horizons
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Marketing communication : new approaches, technologies, and styles
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ECONIS (ZBW)
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Integrated marketing communications and the emerging role of the website
Gruen, Thomas W.
- In:
Marketing communication : new approaches, technologies, …
,
(pp. 175-192)
.
2005
Persistent link: https://www.econbiz.de/10003247663
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Upstream social marketing strategy : an integrated marketing communications approach
Key, Thomas Martin
;
Czaplewski, Andrew J.
- In:
Business horizons
60
(
2017
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011756792
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