Lo, Kevin D.; Waters, Richard D.; Christensen, Nicklas - In: Journal of Communication Management 21 (2017) 1, pp. 51-67
Purpose The purpose of this paper is to examine how Hofstede’s six cultural dimensions are reflected on the official corporate Facebook pages from 259 organizations on Fortune magazine’s Global 500 list. This is the first attempt to create a conceptualization of Hofstede’s dimensions for...
